Definition And Definition Of Marketing Opportunities

Localization and integration of culture is the key.

HI – TEC, director of marketing in Greater China, Su Jing

For new multinationals, in order to quickly seize the Chinese market, integration of talents is also a very important strategy.

HI - TEC has just entered the Chinese market, and has solved the problem of talents in a highly efficient way. It has used professional headhunting companies and relevant professional communities of the network to publish recruitment information, and quickly realized the localization and specialization of the company's management team.

Apart from finance and creative director, the rest are Chinese talents.

HI – TEC (China) is the only branch of many overseas branches that does not have British participation and localization in the marketing team. It fully embodies the HI TEC understanding of Chinese local culture and the trust of local marketing teams.

I believe that when many multinational companies enter the Chinese market, the first thing they are facing is the market docking problem.

In the international market, the mature marketing management system, brand management system and corporate culture will be reintegrated and repositioned after coming to the Chinese market.

For me, the greatest experience is the fusion of culture.

Chinese traditional culture does not attach importance to process management.

British culture advocates planning ahead, controlling things and reflecting afterwards.

It can be said that the norms and scientific concepts brought by HI - TEC are not touched by our previous experience in local enterprises, including the concept of personnel management.

There is not a lot of hierarchy among domestic enterprises in the HI TEC company, instead of a relaxed friend style working relationship.

And some of the essence of Chinese traditional culture brought about by our localization teams is not what HI TEC did before.

The gentleman culture in Britain is organically integrated with Chinese traditional culture. We can improve ourselves and learn new things in this more advanced culture.

Opportunities everywhere in China

Lu Changquan, chairman of Beijing Marketing Management Consulting Co., Ltd.

The Chinese market is the market where money can be captured everywhere. Why do I say so?

I use big words, chaos, change three words to illustrate that this is the most prominent feature of the current Chinese market.

First, big.

The average personal consumption of Chinese is only a fraction of that of foreign countries, but the total consumption is almost the largest in the world. This shows that China's market capacity and potential are very large.

For example, China has the largest number of telephone users in the world, including 500 million mobile phone users, 50 million PHS, 350 million fixed telephone and 900 million total.

French entrepreneurs sigh that if they sell them all in France, each person will spend 20 units on average.

The size of the Chinese market is enough for an enterprise to expand rapidly for 20 years. How can there be no opportunity in such a huge consumer market?

Secondly, chaos.

Whether domestic or foreign-funded enterprises are growing at such a high speed.

What is chaos?

It is good or bad. There is no clear standard in the market.

For example, what is good clothing?

What is good shampoo and cosmetics?

There are not many clear standards in the Chinese market, because selling goods is a reason for consumers to buy, and then quickly tell consumers a recognition that making full use of opportunities is not difficult to occupy a place in the market.

Whether Haier, Lenovo or HP are successful, the 70% is due to the operation and research of the Chinese market. The 30% is to take advantage of the confusion of standards and make full use of the confusion in the Chinese market.

Who is good for the industry?

It is good for the eldest brother and the second child, and is not good for the business after the third year.

The Chinese market is the quack of fighting novels. Do you still think the market is bad?

I found that the United States is a paradise for capital operation and technological innovation, and China is a paradise for marketing.

In this chaotic and high-speed market, chaos has become a stepping stone to success rather than a stumbling block.

Finally, change.

Now China has encountered the best time in 5000 years, because the Chinese government is deliberately promoting the docking between urban and rural areas.

In the next 15 years, China's economy will also grow at a high speed. In the change of rural urbanization, the entire consumption market is constantly increasing. Any enterprise as long as they grasp and satisfy the needs of these new expanding consumers is the greatest opportunity.

Sell your products with the people's best understanding.

CBCT Li Zhiqi, chief consultant of Li Zhiqi brand marketing organization

To understand and respect the Chinese market, the Chinese market really has no order and confusion.

In fact, the quality of products of many multinational companies is far better than that of the similar products sold well nowadays.

For example, Danone sells Mengniu and Erie because they do not understand the Chinese market. They do not affect the group of people that they should influence, so that they can recognize what their products are like.

When your product's technology content has no way to speak clearly, you still need to use the most popular words of the people to talk about your products.

Recently, multinational companies entering the Chinese market need to balance "fast" and "slow". To the Chinese market, it is not the best way to slow down.

Because consumers change too fast, they are tempted by too much. When you are slow, they have already occupied their eyeballs faster. They have robbed their minds and affected their choices.

Therefore, MNCs should have the idea of running in line with international brands and have localized marketing thinking.

The gap market in China is huge. As long as we find a new market, we will soon expand.

Marketing itself in the "anti tradition" new market environment

Qi Yuanbo, director of strategy planning

The multinational companies that have recently entered the Chinese market should go into battle lightly. If the experience of the whole world is packaged in China, they will not get very good results.

In the field of clothing and consumer goods, although traditional international brands and big brands have advantages, many young consumer groups have produced an "anti traditional" consumer mentality.

For example, when the first round of multinational companies came in, almost all of them took the way of advertising bombing to let consumers know their brands in the shortest time.

Now we may need to use the Internet, mobile phones, Flash, with a lot of funny, entertainment and other effective marketing methods.

As for products, it is not always correct to blindly position them on successful people.

Adidas and Nike shoes are hundreds of thousands of dollars, but they are not successful people, but teenagers, because they are script src=>